“I’ve interviewed hundreds of customer leaders and my conversations with Sabina stand out as some of the most memorable.
Sabina is exceptionally driven, takes nothing for granted, and constantly pushes herself and the people around her to achieve greater things. Her warmth and empathy are superpowers.
I could well imagine myself working for Sabina (or vice versa) -which is not something I say about most people!”
Richard Yap, Research Director
“Sabina Onwuka is an empathetic coach who tailors each session around real, lived experience.
She mentored me during my pivot from academia into the corporate world, championing my innovative spirit to ensure I remain future ready for the ever evolving workplace.
Sabina has an ability to cut through complexity and focus on what matters most, disrupting the ordinary and challenging you to think beyond the norm and into the integrity driven exceptional.”
Pelumi Obasaju, Digital Strategy Executive
“I had the pleasure of meeting Sabina as she is a valuable part of the CCMA community. We have asked Sabina to be a speaker as part of our events to which she speaks with knowledge and passion for the industry. Not only that, she supports the UK National Contact Centre judging team. She is beautiful inside and out and feel very lucky to work alongside but to also call her a friend.”
Kate Knowles, Services Director
“Sabina was the afternoon chair for the Customer Experience Conference in London on 18th March 2025, and did a fantastic job!
In the lead up to the event Sabina was very efficient and professional in all communications, and very helpful in facilitating pre-meetings with some of the other event speakers. On the day itself Sabina presented with humour, energy and professionalism, and helped to keep the afternoon running smoothly as well as being a very effective moderator for the panel discussions. An absolute pleasure to work with!”
Roger Frimston, Senior Project Manager
“Sabina has spoken at two of our Engage Customer conferences now and delivers fantastic content that is always top-rated by attendees. As well as being fantastic at what she does, Sabina is highly organised and great to work with. I’d recommend Sabina to anyone!”
Katie Browne, Head of Events and Marketing
“I knew when I first spoke to Sabina that she would make an excellent addition to a webinar series panel I was running, focused on contact centres. I was absolutely right! Sabina is dynamic and energetic with an authentic approach to public speaking. During our fireside chat, she was clear and concise, providing valuable, actionable insights for our audience. I am looking forward to the next time Sabina & I collaborate.”
Chloe C, Producer and Host
“I’ve been fortunate to meet Sabina on a number of occasions to hear her speak with great passion and empathy about customer experience and to share insights into the work that she and her team do at the London Borough of Barking and Dagenham.
She recently joined me as a guest on “The Voice of Customer Experience” podcast where she spoke eloquently about the myriad ways that her team reach out to vulnerable and often forgotten residents of Barking and Dagenham.
It’s clear that in world where we seem to have forgotten compassion and understanding for others, Sabina is a shining example of someone that truly cares for her fellow human beings and is a credit to herself and the customer Experience team at Barking and Dagenham.
The residents of the borough are in a better place because of her devotion to their wellbeing and safety that she demonstrates each and every day.”
Gerry Brown, Author, Speaker, Facilitator, Podcast Guest and Host
“I’ve had the pleasure of working with Sabina, and she is truly an exceptional leader in the field of Customer Services. As the Head of Customer Services at the London Borough of Barking and Dagenham, Sabina consistently demonstrates a deep understanding of her role and the needs of her team and customers. Her accommodating nature and extensive knowledge make her a valuable asset to any organisation. She approaches every challenge with a positive attitude, ensuring that both her team and the community receive the highest level of service. Sabina’s dedication, expertise, and genuine care for her work set her apart as an outstanding professional. I highly recommend her to anyone looking for a top-tier leader in customer service.”
Chiara Rambaldi, Speaker Relations and Events Manager
“I had the pleasure of working with Sabina at a Customer-Focused Contact Centre Conference where she chaired and spoke on a panel. Sabina led the conference outstandingly. She made certain that all speakers knew what they were doing and made them feel comfortable. She opened questions up to the audience and facilitated delegate discussions in a way that ensured everyone’s voice was heard. She displayed fantastic leadership, organisation, and communication skills, all which allowed the conference to run smoothly. I hope I get to work with Sabina again.”
Orla Kavanagh, Production Manager
“As a conference host I have had the pleasure of introducing Sabina onto stage for keynotes and fireside chats over the years. It’s always a pleasure! I can be confident that audiences are going to connect with her stories and insights. Many speakers can offer research, frameworks and best practice. Sabina brings all that to life by virtue of who she is and what matters to her. She’s a hands-on leader at the front line of delivering Local Authority services and is driven by the best of intents: to make things better for others. That’s why audiences listen because it’s from the heart and is always topical. She is always bang up to date on latest industry trends as well and so makes an easy guest for fireside chats or a panel debate. If you want an authentic voice for your event, get in touch with Sabina.”
Martin Hill-Watson, AI for CI/CX
“Sabina was a student on the Applied Customer Experience and Emotional Intelligence course in 2021. Each of the nine weeks we met online Sabina had outstanding questions to ask and some incredible experiences to share with the group. As a leader in her field, Sabina provided wise advice to others in some sessions as she had first-hand experience of some scenarios we discussed. It has been a pleasure to meet you Sabina and I hope our paths cross another time.”
Sandra Thompson, Author of Shine Bright
“I knew when I first spoke to Sabina that she would make an excellent addition to a webinar series panel I was running, focused on contact centres. I was absolutely right! Sabina is dynamic and energetic with an authentic approach to public speaking. During our fireside chat, she was clear and concise, providing valuable, actionable insights for our audience. I am looking forward to the next time Sabina & I collaborate.”
Chloe Chappell, CX Storyteller
“Sabina was a guest speaker at our conference, where she delivered an excellent case study on supporting customers is challenging circumstances. Sabina is passionate about her subject matter, and her presentation was compelling, thought provoking and highly insightful.”
Will Archer, Director and Co-Founder
I had the pleasure of meeting Sabina through the Contact Centre Management Association (CCMA), and from our very first interaction she made a lasting impression. Sabina immediately put me at ease, taking the time to truly listen and understand my challenges and aspirations within contact centre leadership.
She generously offered to mentor and guide me on my digital transformation journey, sharing practical ideas drawn from her extensive industry experience. What I value most is her ability to both support and challenge — encouraging me to question some of my existing working and reporting habits and to consider alternative, more effective ways of operating.
Sabina’s support is grounded in a wealth of knowledge and a genuine desire to see others succeed. I’m incredibly grateful to have been introduced to her, and her guidance has already created a real sense of excitement and motivation for the year ahead. I would highly recommend Sabina to anyone seeking insight, inspiration, and thoughtful challenge within the customer experience and contact centre industries.
Louise Evans, Contact Centre Manager
